How much is the marketplace really costing you?
Adjust the sliders to match your business. The calculator estimates the monthly commission model cost versus a flat €48/month fee. Based on new clients acquired via the marketplace.
Estimated cost Booksy
264€/mo
You pay Agéndalo
48€/mo
Estimated annual saving
2592€/year
No lock-in. No commission. Flat €48/month.
Indicative figures based on publicly available prices from Booksy/Treatwell/Fresha websites (consulted June 2026). Booksy Lite: €39/mo + 25% on new clients (max €30/appt). Treatwell: 25% on new clients via marketplace (max €35/appt) + 2.5% on online payments. Fresha: 20% on new clients via marketplace (max €30/appt) + 2.79% on processed payments. Your actual cost depends on your volume of new clients, average ticket and contracted services. If you find something outdated, write to us at info@agendalotodo.com and we will correct it.
Tu portal de reservas, con tu dominio y tu marca. Configurado en minutos.
Marketplace or software: two very different models
When you search for "salon software", marketplaces (Treatwell, Booksy, Fresha) and pure software appear mixed. They look the same. They are not.
Marketplace model
Treatwell, Booksy, Fresha
- Commission on every booking that comes through their app/web
- Your salon appears next to your competitors in their listings
- The client is "the marketplace's": they decide how the contact happens
- If you leave the marketplace, you lose their traffic and their history
- Internal management features often secondary to the marketplace side
Own-software model
Agéndalo ToDo
- Flat monthly fee: €48/month, all included. No per-booking commission.
- Your own booking portal with your brand: no marketplace, no competitors next to you
- The client is yours: their file, history, signed consents
- If you ever want to leave, you export everything and take your data with you
- Built for management: POS, inventory, consents, Veri*Factu, employees
Tu agenda, tuya. Varios profesionales en paralelo, colores por servicio, control total.
High-level comparison
Public data at publication time. If you spot something outdated, tell us at info@agendalotodo.com and we will fix it.
| Aspect | Treatwell | Booksy | Fresha | Agéndalo ToDo |
|---|---|---|---|---|
| Business model | Marketplace + optional fee | Software + marketplace | Free + payment processing fee | Flat monthly fee, no commission |
| Commission on online bookings | Yes (variable %) | Yes on marketplace bookings | Fee on processed payments | None |
| Booking portal with your brand | Your profile in their marketplace | Your profile in their marketplace | Your profile in their marketplace | Your own portal with your logo, colors and link |
| Client data | Mediated by the marketplace | Mediated by the marketplace | Mediated by the marketplace | Yours, exportable |
| Veri*Factu / Spain AEAT invoicing | Not native | Not native | Not native | Optional, beta via certified third-party |
| WhatsApp Business reminders | Limited | Limited | Limited | Automatic reminders included |
| Signed digital consents | Not native | Not native | Not native | Unlimited, included |
| Spanish-language support made in Spain | Multinational | Multinational | Multinational | Yes |
Competitor features are based on the public information they themselves publish and may have changed since this page was published. This comparison is not exhaustive and focuses on aspects relevant to a salon considering moving from a marketplace to their own software.
Per-competitor detail
vs. Treatwell
Treatwell is the largest beauty marketplace in Europe. If your salon is there, you know the deal: they bring bookings in exchange for a commission on every appointment that comes through their app.
Why migrate
- The per-booking commission eats a meaningful share of the average ticket.
- Even when the client comes thanks to you, they remain associated with the marketplace.
- If you raise prices or want more control, the marketplace sets the pace, not you.
What you gain with Agéndalo
- Organic acquisition from your own Instagram, web, referrals and local SEO.
- Integrated management in one software: calendar, POS, reminders, consents.
- Predictable monthly cost that does not scale with your booking volume.
vs. Booksy
Booksy is popular thanks to a polished mobile app. It works as management software but also as a marketplace. Your salon appears in their listings alongside others.
Why migrate
- Even when you use Booksy as management software, part of your bookings flow through their marketplace under their rules.
- Spanish-language support and documentation are not always at the level of a domestic product.
- Veri*Factu and Spanish tax compliance are not native.
What you gain with Agéndalo
- A polished app does not convert if you do not control your brand. Here your booking portal is yours.
- Spanish-language support made in Spain.
- Spanish AEAT compliance integrated in the roadmap.
vs. Fresha
Fresha is marketed as "free", but the model sustains itself by charging a commission on new clients booked via their marketplace and a fee on payments they process. The total cost depends on your volume.
Why migrate
- The commission-plus-payment-fee model can add up with volume: calculate using your actual number of new clients.
- No native AEAT/Veri*Factu integration, essential for Spain in 2026.
- Pressure to use their payment gateway "not to lose" the free model constrains your operations.
What you gain with Agéndalo
- Known fixed fee, no payment commission.
- Choose any payment gateway or take cash at the counter.
- Spanish-language support, EU-hosted data.
vs. Koibox
Koibox is a well-established Spanish salon software with an easy interface and even a free entry plan. This is a software-to-software comparison, and the difference is how pricing is structured: their catalogue spans 5 plans (from €0 to €55/month per their website) and the key features live in the upper tiers.
Why migrate
- Automatic WhatsApp reminders only start at their Gold plan (€40/month per their public pricing); lower plans use SMS.
- Digital consent form signing (GDPR) only appears in their Platinum plan (€55/month).
- The advertised entry price is not the real price for a salon that needs WhatsApp + consents: you must upgrade to match what Agéndalo includes by default.
- Cancellation requires 15 days notice; otherwise the next month is charged (per their own FAQ).
What you gain with Agéndalo
- A single €48/month plan with everything included: automatic WhatsApp, signed consents, your own booking website and Veri*Factu.
- No tiers: you never discover mid-year that the feature you need lives in a higher plan.
- Cancel whenever you want, no notice period.
How does the migration work?
We do not leave you on your own. Moving from a marketplace or prior software is something we do regularly.
We talk to you
A call or video meeting to understand which tools you use, what data you have and what you need to keep.
We import what matters
Clients, services, professionals and consent templates. If your marketplace or software lets you export, we load it into your new account.
Your booking portal, ready
We set up your calendar, reminders, POS and booking portal with your brand. Your clients book from your link, not from a marketplace.
First-weeks support
We help with questions, adjustments and communicating the change to your regulars without disrupting your calendar.
Sin sorpresas: ves exactamente lo que pagas y cuánto has usado cada mes.
FAQs about leaving a marketplace
If I leave the marketplace, do I lose all the clients who came through it?
How long until I notice the cost difference?
Will my clients used to the marketplace app use my portal?
And the data? Can I import it from the marketplace?
What is the downside of own software vs marketplace?
Start your transition to own software
Talk to us for 15 minutes and we will tell you honestly whether to switch now or wait.
Start freeNo lock-in. Cancel anytime.